QR Codes on Vehicle Wraps
Whether you recognize them or not, you’ve seen QR codes. They’re those square shaped puzzle like things that you’re supposed to scan with your smartphone to find out more. But first you need to download an app that will scan the code…
First the most obvious thing that comes to mind is: How do you scan a QR code on a moving vehicle without getting in a crash? Next is: Why would you scan a QR code? If you see a wrap for ABC plumbers and you’re thinking you need to contact them, why wouldn’t you just “Google” ABC plumbers and get the phone number?
Here’s the thing about QR codes, in America. They’ve already been “ruined by marketers” as marketing genius Gary Vaynerchuk says. For the most part QR codes have directed people toward the homepage of a website. If we wanted to goto the homepage of a company’s website we would have just done it, not scanned a code and then waited. It used to be that QR codes would take you to a unique URL, not the homepage. So there was at least a little mystery involved and people might have scanned it just to see. But marketers came in and said “Hey this is a great way to send people to our homepage”. And so now the feeling is “why should I scan that, it just takes me to the homepage” .
For a better understanding of why QR codes are not going to work in the United States ready Gary’s post HERE