SmartWrap Wins American Marketing Association -Phoenix Spectrum Award for Design
“Producing great design is our passion.”
PHOENIX, May 20th 2014. The Phoenix chapter of the American Marketing Association held its annual Spectrum Awards at the Musical Instrument Museum (MIM) on Wednesday May 14th.
According to AMA-Phoenix Chapter President, Debi Lerkin, the Spectrum Awards are “…the Valley’s premier marketing awards event…to recognize the Valley of the Sun’s best and brightest marketers and their winning campaigns from 2013.”
Two of SmartWrap’s (SmartWrap.com) designs were finalists in the 2014 Spectrum Awards. In order to be considered a finalist, a design needed to attain a score of 70 or higher on list of criterion adjudicated by a panel of six judges. If the entrant did not attain 70 or higher they were not considered to be a finalist. The judging was rigorous and in some categories there was only one finalist scoring 70 or higher. This year’s judges included Darlene Latim, Senior Brand Director, Global Marketing for Revlon, Craig Yanagi, Marketing and Brand Strategy Manager, JVC Professional Video Products Company, Rob Fuggetta, Founder & CEO, Zuberance, Kim Steinmetz, Chief Marketing Officer, Arizona State University W.P. Carey School of Business, Sami Hero VP Global Customer Experience & Engagement Wolters Kluwer Health and Dan Tyre, Executive, HubSpot.
SmartWrap’s design for Lynda Bishop won the Spectrum Award in the Outdoor Category: Buildings/Wrap/Other SmartWrap was the only vehicle wrap focused company to have entries reach the finalist stage and the only vehicle wrap company to win any award at the 2014 American Marketing Association Phoenix Chapter Spectrum Awards.
“We are extremely honored by this recognition”, said SmartWrap CEO, Malcolm Hilcove. “Producing great design is our passion.”
For more information on the AMA Phoenix Spectrum Awards, please visit: http://thespectrumawards.com/