Vehicle Wrap Designs that Work for Realtors
First, let’s do a little math: A realtor makes between $2000-$4000 commission for every $100,000 in home sales price. If a realtor sells a $250,000 house, they stand to make $5000-$10,000. If they sell a $500,000 house they stand to make $10,000-$20,000. As any realtor will tell you, this is not easy money. A significant amount of education and training and marketing expense goes into a sale. So, with that effort and investment AND reward in mind, why would a realtor limit their potential by simply putting $200 worth of graphics on the back window of their car? What does that low level of investment in their own marketing make you think about their overall commitment to their profession?
The math: The average vehicle wrap costs between $1500-$3000. The average lifespan of a vehicle wrap is 3-5 years. A realtor would only need ONE sale in that time period to recoup their investment.
While it’s likely that a single sale might come as a result of a full vehicle wrap, the question of whether to wrap the entire vehicle or just the back window is really secondary to what exactly should be the design. If the design works to create a positive impression in the minds of potential clients and the realtor gets multiple listings every year directly from their vehicle wrap, the investment will pay for itself 100 times over.
Things to think about:
1. What kind of client do you want more of?
It’s extremely important that the design attracts the type of clients you want more of. Not the type of clients you would like less of. Who is your ideal client? If you’re looking for more suburban families, that might look different than if you are looking for metropolitan professionals.
2. What do you want the client to think of when they see your car?
Do you want them to think “Classy” “Friendly” “Professional” or do you want them to think “Cheap” “2nd job” “unprofessional”. You only have about 3 seconds to make a first impression on a moving vehicle. As we all know, first impressions can last a lifetime. If you give your potential clients the wrong impression about yourself and what you do, that will result in a missed opportunity.
3. How do you want potential clients to contact you? Pick one form of communication. Our research has indicated that very few people can remember anything more than your company name, in the 3 seconds they might be looking at your car while driving. And in fact, the more contact and additional information you include the less likely they are to remember your actual business name: Missed opportunity. The best way to have a client contact you is for them to be able to remember your name and then look you up on google. Why? Because that tells you that your branding and messaging is working. 85% of people visit a company’s website before making a purchase. If you make it difficult to find your website by cluttering up your wrap design with lots of additional information, people may just decide not to bother.
Do you want to learn more? Are you ready to take the next step? Contact us now to find out how you can work with SmartWrap.