Vehicle Wrap Design | Are you a brand or commodity?
Did you know that the average vehicle driven 15,000 miles per year can be seen by nine million other vehicles? Or that 95% of people in cars say they notice vehicles with advertising on them? Your vehicle already is a travelling billboard. Leaving it blank is a huge wasted opportunity.
The question is what to put on it – simple signage or company branding? The answer depends on how important your reputation is to you. Jeff Bezos, founder of Amazon, says that reputation is to a person as branding is to a company. It also depends on how valuable your reputation (brand) is to you.
Brands command a premium price.
Take Skippy Peanut Butter for instance– it was sold for $700 million! So, if you choose to put simple lettering on your vehicle that’s OK, but you’re missing a major opportunity to brand your company and thereby enhance its value.
Marketing author, Philip Kotler says, “If you’re not a brand, you’re a commodity.” SmartWrap believes that simply adding lettering to your vehicle, while better than nothing at all, is making a commodity out of your product/company. A well-designed vehicle wrap can significantly enhance your reputation and your brand.
How can you tell if a vehicle wrap is well designed? A good wrap company should have a design philosophy that starts will a great logo, keeps the design clean and uncluttered and keeps the words to a minimum. After all, most people have about 5 seconds to get your message. They need to know who you are, what you do and how you can be contacted in 5 seconds or less. Wrap expert Dan Antonelli says that the vehicle wrap market is littered with visual noise! Doing it right raises your brand above all the visual noise and gets you noticed.
Are you a brand or a commodity and are you making the most of the billboard you already own?